Photo: Advancing deposit insurance awareness in the community. The Philippine Deposit Insurance Corporation (PDIC) held its “Bank Deposit Mo, Mas Protektado” public awareness campaign and Be a Wise Saver financial literacy session in Brgy. Holy Spirit in Quezon City on March 31, 2026. Tricycle drivers and sari-sari store owners gained practical money-saving tips and knowledge on the protection provided by deposit insurance to one’s hard-earned savings in banks. The PDIC was represented by the Corporate Affairs Group, led by Vice President Jose G. Villaret, Jr. (inset photo). Brgy. Holy Spirit is led by its Chairperson, Estrella C. Valmocina.
The Philippine Deposit Insurance Corporation (PDIC) successfully conducted a community-level financial literacy session in Brgy. Holy Spirit in Quezon City, one of the most populated barangays in the National Capital Region, on March 31, 2026 to amplify its out-of-home (OOH) campaign.
In January this year, the state deposit insurer continued to roll out the OOH component of its multimedia public awareness campaign, which included signages in sari-sari stores and tricycle units in the said barangay.
Conveying the messages “Ngayon barya lang po sa umaga. Bukas, malaking ipon na! (Today, it may be just coins. Tomorrow, it’s already big savings!)” and “Malaki man o maliit ang kita, protektado ka (Whether your income is big or small, you are protected),” the PDIC aimed to educate residents on the importance of saving and why it is safer to keep money in banks.
A total of 48 tricycle drivers, sari-sari store owners, and barangay staff and officials were in attendance. A partnership with Brgy. Holy Spirit, led by Chairperson Estrella C. Valmocina, the community-level engagement is one of the Corporation’s efforts in building public confidence in the Philippine banking system. It served as a fitting follow-through after the installation of the OOH materials in the barangay, ensuring that the message is not only seen but also fully understood and applied in everyday life.
In his discussion, PDIC Vice President Jose G. Villaret, Jr. (Corporate Affairs Group) emphasized the key role of tricycle drivers and sari-sari store owners in spreading the message of depositor protection in the community. Tricycle drivers help expand the reach of the campaign as they drive through various streets while storefronts serve as effective spaces for visibility. Apart from sharing practical saving habits through the PDIC’s flagship financial literacy initiative, “Be A Wise Saver,” the financial literacy session also discussed the mandates of the PDIC, why deposit insurance matters, and how deposit insurance coverage is computed.
Barangay Chairperson Valmocina expressed her gratitude for the valuable knowledge her constituents gained. She also encouraged the attendees to start saving in banks, “Kapag hawak mo lang ang pera mo, gagastusin mo lang lahat. Kahit papano magtabi kayo sa bangko para may madudukot pag nagka-emergency. Lalo at alam na natin, magsara man ang bangko, protektado ang pera natin (If you only keep your money with you, you will just spend it all. Save some in the bank, so you will have something in case of an emergency. Especially now that we already know, our money remains protected even if the bank closes).”
Aiming for greater reach, the implementation of OOH materials was not limited to Brgy. Holy Spirit. Other OOH materials were distributed nationwide through billboards, mass public transportation, and in monitors found in airports and seaports. The overall PDIC campaign also included TV, radio, and digital channels.
